Build a Lucrative Relationship with Your SEO Agency
If you’re a client working with an SEO agency, it’s essential to establish a great relationship with them for exceptional results. You should always do your part to make the campaign a success. Sarah Kim of A+ Digital shares some practical tips on building a great relationship with your agency.
Keep In Touch
You expect your product pages to be optimized for SEO, so being part of the campaign process is important. Hiring them doesn’t mean that you can now sit back and relax. Have the interest to find out what’s going on. Review all the reports presented to you and give your feedback.
No matter how busy you are, keeping in touch shows that you’re committed to the welfare of the campaign. It also allows you to correct any mistakes that might arise. Always remember to respond to your agency as soon as they communicate with you.
Treat Your Agency Like a Teammate
This means including them in every decision that you make. Listen to their recommendations and try them out them where necessary. They have the skills required to provide what you’re looking for.
Giving them that special role in the campaign shows that you value them as individuals. Treating them as mere proceeds can lead to a short and fruitless interaction between both of you. It also nullifies any chances of any similar transactions in the future.
Sharing doesn’t mean telling them you want the best and nothing less. It means letting them know the realistic results you expect at the end of the digital marketing company campaign. It’s important to listen to them as well. They could have some pretty good ideas. These ideas might help you achieve your goals in the shortest time possible.
Try Not To Be Clingy
Keeping in touch is great, but overdoing it could be unbearable for them. You hired them to get a job done. Give them some space to improve your rankings. Interact with them only when necessary.
Better yet, give clear guidelines and let the SEO agency contact you in case of anything. It would be great to understand when they don’t pick your calls at times. Trust them to deliver quality and exceptional results based on the goals you shared with them.
Bear In Mind That They Are After Your Overall Satisfaction
If your team believes that an increase in conversion rate can lead to success, listen to them and work with it. This should be the case even if you have a different idea.
You could communicate with them and find a way to include both your thoughts into the campaign. That’s the point of communication. Look at the different opinions as a way to have more ways to succeed in your campaign.
Be Open About Your Business
Talking about your business with your agency helps them understand it better. They can use the information you share to come up with strategies that work better for it. Of course, openness isn’t one-way. They will keep you up to speed on all that’s going on.
This includes their plans, ideas they come up with and other important developments. Remember to share aspects of your business that are relevant to the success of the campaign only.
As a client who wants to work with an SEO agency, you’re expected to:
- Treat them as your teammates.
- Be transparent with them.
- Be in touch with them.
- Give them space to do their job.
- Know your interests and theirs are similar.
- Tell them what you expect from the start.
Following the above-listed tips will help your next project succeed, and you’ll thank yourself in the end.